Best Time to Post on Instagram for Likes

Best Time to Post on Instagram for Likes

Best time to post on Instagram for likes There are a couple of tricks on when is the best time to post on Instagram that I will share with you. In short, the best time to post is Saturday around 11.12 AM. However, I provide a lot more tips on how to find the best time to post on Instagram.

Each account’s followers have different habits, lifestyle, and hobbies. I wrote this article to help you understand your audience better and thus choose the best posting times on Instagram for them.

woman during summer smiling

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Choose a weird time

What do I mean by a weird time? Instead of posting a post at 7:00 PM, post at 7:13  PM. Most people post on the exact hour, but it’s good to use those times when most businesses don’t post. Of course, people who don’t plan their posts, post at random times. However, if you want to find the right time for your account, don’t be afraid to post on a slightly different hour simply to separate yourself from the rest.

TIP: post at 7:13 PM instead of 7:00 PM.

Find your own best time to post

Take the tips posted on the Internet with a grain of salt. Just think about it, if everybody is saying that the best time to post is at 2 – 3 PM. Is it really the best time to post if everybody is posting at the same time?

TIP: Do not post at the times that everybody chooses

Think about your posts engagement

Let’s say that 2 or 3 PM is actually the best time to post on Instagram. However, how much engagement do you think you will receive from those posts? Most probably, somebody will quickly scroll through your image because they want to take a short break from work. They will not have time to read through a longer caption or answer. Longer captions are the ones that So, when is the engagement on Instagram posts highest? Obviously every business and personal account is different. 

TIP: Choose the time when engagement is the highest

Don’t forget to post on Saturday

Posting on Saturday around 11 AM is one of the highest times for engagement. Think about it yourself, don’t you ever just open your Instagram account and scroll while still laying in bed. This is the time people want to be entertained and inspired. Also, a lot of businesses choose not to post on Saturdays because they won’t be able to respond immediately. Thus, use that to your own advantage. You can always schedule your posts on a different day.


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Schedule your posts

By scheduling your posts upfront you are able to take full control of your social media. This means that you will plan ahead the posting times, the way your feed looks like (e.g. you will decide which images look better next to each other, which is extremely important for a great feed). Follow your own habits Of course, you can always go to analytics and simply see when your audience is the most active. However, understanding the activity behind it is key. And who can tell you better than you? Ask your friends as well. Basically you want to understand why people do not react to your posts on a Friday night (they probably have plans with their friends) but always check your Instagram stories during weekdays around 11 AM and 3 PM (many people check their Instagram during their lunch breaks).

Think about your followers

Trying to understand people’s psychology is the way to go. You don’t want to just post in a robotic way. You want to understand your audience and inspire them. Answer questions to help you understand your audience By answering the questions you will be able to define a better schedule that fits your audience habits. I think we can both agree that a 36 year old married woman will have a different schedule from a 23 single man. Who are the majority of your followers? The more specific you can get, the better.

Woman drinking coffee and reading book


If you find difficulty to answer, check the accounts of your most active followers (the ones who usually leave comments after your post). Basically ask yourself:

1) Are your followers mainly men or women, maybe even both?

2) How old are your followers? Somebody who is 16 will have a completely daily routine from somebody who is 36.

3) Are they married, in a relationship or single? This is important not only for posting times but also the content you post.

4) Do your followers study or work? If they work, are they freelancers, entrepreneurs or do they usually work 9 to 5?

5) Where do they live? I mean, for choosing the right posting time the timezone is crucial.

6) How do they spend their free time? Do they usually hangout with their friends or prefer a calm night scrolling on the Internet?

If you read this far, I would like to give you a bonus tip ;) Don’t focus on likes. Focus on engagement. This way it’s a lot more interesting because you can actually engage with your followers. In addition to that, Instagram algorithm values engagement over likes. So don’t forget to engage with other accounts as well and write authentic and sincere comments. This will be more important for your Instagram account’s growth than the posting time.

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