Becoming an influencer is becoming more and more difficult. There is more competition than ever. However, you can most definitely do it if you post valuable content and stay consistent.
By creating content that people love, connecting with other influencers, and simply not giving up, you can make a living by sharing your life, passions, aspirations and knowledge with the rest of the world.
Stay Consistent
When it comes to being successful on any social media, persisting is key. Great content is obviously valuable but if you don’t stay consistent, Instagram will not give you the attention that you deserve. Your reach will be much lower and posts won’t get seen.
Another important reason for posting every day or at least every week is the mere fact that the more you do it, the better your content will get. Only by filming videos, you will get more comfortable in front of the camera. Or by writing copy continuously, you will find out which words make a higher impact on other people.
Connect with Other Influencers
Find people from your niche and interact with them. For example, you can tag them in your own stories. More importantly, you can send a private message and form a friendship. One of the best ways to start a conversation is to look at their content and give them a sincere compliment. Everyone is putting a lot of work into their Instagram accounts so they will most definitely appreciate that you took the time to applaud them.
I would also like to note that you need to form a relationship first before asking for a collaboration. Even if the collaboration is useful to them as well, you are most probably not the first one to suggest that. The more sincere and respectful you are, the more people will want to work with you.
Choose the Right Time to Post
Time matters. You don’t want to post a bunch of posts only for them to get lost on Instagram. You want them to be seen. For most accounts posting in the evening is the best time because that’s when people take their time to actually engage with other posts on social media. However, the best way to find out is to post multiple times per day and simply find out which time works best for your audience.
Focus on Your IG Stories
Many people on Instagram right now don’t even check other people’s feed. They only look at the stories of people that they follow. This brings us to another thing - you need more followers for your stories to be seen or you might as well need to invest a little bit of money to reach your target audience. That being said, Instagram stories are still one of the best ways to show content to a higher number of people.
How to Make Your Instagram Stories Even Better?
Using interactions such as polls and questions are great. Also, don’t be afraid to use them. Yes, maybe people will not respond that much, but they will with time. Video and a short caption text in front of it is probably one of the best ways to reach people. The most important thing to keep in mind is to think about your audience first. What would be valuable to them? Ask for their opinion and be an interested friend.
How to Make Your Content Stand Out?
Creating engaging content is a process that usually doesn’t happen overnight. Be patient with yourself, you will get there with the time and effort. Let me share just a couple of tips that will make that process a lot smoother.
Edit Your Photos
Professional Lightroom Presets are the way to go on Instagram. All the most famous influencers are using it. Advanced filters allow you to take your photos to the next level and keep your feed consistent.
Make Your Content More Engaging
Your post copy is as important (if not more sometimes) as the beautiful images that you take. That’s why invest your time in creating an eye-catching first line. First impressions are everything. Especially when it comes to the text of your posts.
One thing for sure that works really well with Instagram’s algorithm is having other people comment genuine comments. For that to happen you really need to write heart-to-heart. However, there are also a couple of tricks that can help you get the wanted engagement.
- Ask people questions. If you don’t ask them, they won’t tell. But if you do, they will probably discuss the topic with you.
- Invite people to share the post. I know, it’s crazy, but a simple sentence like that and you will see at least one person sharing your post. Just make sure that the post is actually interesting and valuable to the audience.
- Ask them to vote with emojis. The easier it is for them to share their opinion, the more likely they will do it.
How to Get Paid on Instagram?
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