The best selling presets have that status for a reason: they consistently bring out the best in photos, and are in line with the latest trends in photography and blogging. They are masters at achieving perfect finishes and they are diverse and filled with so many possibilities. 

Some of these lean towards more minimal takes on photography, while others accentuate tones in a range from warm to vibrant. All in all, you do not have to settle for one or the other, and your feed can indeed be as varied as the options being offered.

At times, you may want to accentuate the sincerity of a family moment at home by going for a natural ease. But don’t stop yourself from adding pops of color when exciting photos are what you are working with. And of course for everything in between, there are those best selling presets that are all about balance.

The one thing that defines this category is that these tools will work with you to create unmistakably beautiful and distinct content. Let editing become an adventure where picking and choosing the correct preset becomes a way of expressing yourself. 

Now let’s explore!

Ease and simplicity are far more than just a trend, and we see all types of bloggers and feeds embrace minimalism as a way to give viewers a sensation of happiness and wellbeing. It is also a way to have clear focal points when we are interested in showcasing a specific element or when we wish to have ourselves and our lives take center stage. 

Ig Style mobile preset knows how to make you stand out while keeping your feed modern. High contrast, gorgeous tans, and rich deep tones are this tool’s signatures. It is a best seller because of how well it works with a variety of themes and color stories so that you can let your imagination run free before the editing process begins.

PRESETS: IG STYLE

For a stricter look focused on bright pops of white, the Minimal mobile lightroom preset will set the stage for high quality flawless photos. Working with blank space and contrast, this option is great for indoor photography and for vast scenery such as snowy mountains, crystal clear beaches, and architecture filled city walks.

PRESETS: MINIMAL

Travel and leisure are perhaps a photographer’s favorite activities. Lazy days on vacation can quickly turn into a major photoshoot, and it’s best to be prepared with the adequate tools to make sure that your work shines brightest. 

IG Summer mobile presets is that never-ending holiday that reminds us that it’s always sunny and warm somewhere. Make blue and turquoise stunning beaches sparkle even more, turn the sand into a smooth beige paradise, and rest assured that the sun is your best friend when photographing your vacation.

PRESETS: IG STYLE SUMMER

If lush forests and greenery are the themes of your trip, then Insta Paradise mobile preset is the clear editing choice. Desaturate your greens for a consistent and smooth feel and let this tool focus on your tan while you photograph spectacular surroundings. 

PRESETS: INSTA PARADISE

And for a dreamy and stylish take on your favorite trip, Traveler lightroom preset is vivid and full of life. A beach will shine, city photos will feel energetic and electric, and clothes, as well as accessories, will look vibrant.

PRESETS: TRAVELER

Blogging and photography have many creators whose interests are eclectic and diverse. Some like to showcase their family along with intimate moments, some inspire their viewers with stylish and artistic feeds, while others lean towards a more professional side of things. 

If fitness is you career or passion, the Fitness mobile preset will enhance your take on what it means to be active and maintain a workout routine. Show others your goals and your potential with a tool that focuses on white, grey, and black tones for a technical feel to your photos (FITNESS PRESETS).

Men’s Lifestyle mobile preset is also refined in its approach and is tailored to give your work a dark and masculine quality. Full of energy and deep orange tones, it will bring out an adventurous and fearless vibe in your photos that is perfect for lifestyle blogging (MEN'S LIFESTYLE PRESETS).  

For an all-around modern glow that is both warm and professional, Insta Blogger mobile preset is cohesive and glamorous. This one is reliable and will adapt to whatever your work or lifestyle needs may be (INSTA BLOGGER PRESETS). 

The most popular tools at 123presets are known for their polished and sleek feel, and are made to inspire you at every step of your creative process. Try new things, mix and match, and experiment with all kinds of presets to get that perfect photo. 

Tropico is an unexpected winner when it comes to different types of feeds. Neutrality mixed smooth elegant green undertones will give your photos a contemporary and exotic feel (TROPICO PRESETS).

Move away from greens and into the beautiful world of light browns and creamy tans that the Caramel mobile preset is famous for. Warm textures and natural embraces will frame your favorite moments for a finish that is iconic and decadent (CARAMEL PRESETS).

And for a touch of mystery, Flat White mobile preset is all about subdued drama and intrigue. The results are modern and captivating, and will inspire you to discover new places and themes that can match the dark allure of this preset (FLAT WHITE PRESETS).  

Now that you know what some of the best-sellers are, what is your favorite? Mix, match, and discover new presets that will boost your work to its highest potential. Blue skies are the limit.